Mitsubishi Motors is launching a fully redesigned Pajero this week in Japan. This popular SUV (2.5 million already on the road) now also lends its name to the new Pajero Forest & Local Mountain Restoration Initiative. The initiative means Mitsubishi will work with the town of Hayakawa-cho in Yamanashi Prefecture of Japan to cultivate a three-hectare area that will be known as the Pajero Forest. Volunteer employees from Mitsubishi will plant trees in this area and take care of the area for at least 7 years. Mitsubishi’s initiative to conserve Japan’s forests will also give a free publicity for the new Pajero.
Mitsubishi says the new Pajero is better for the environment than its predecessors. Hexavalent chromium, lead, mercury and other environment-loading substance levels have been substantially reduced in the new Pajero model. All new Pajero models also reach Japan’s three-star emission ratings, which means emission level are 50 percent below the Japanese 2005 Emission Standard requirements.
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