Toyota Launches small car – Etios Liva – in India
After a long time, Toyota is coming up with a small car much to the delight of Indians and families in general. Toyota’s small car promises to be spectacular and is being specially designed for India. This way, Toyota plans to enter the Indian car market in a big way. The small car being carved for the Indian roads is to be named Liva. Toyota has done a remarkable job with its two thousand engineers carrying out research in both India and Japan. There is a huge demand for small cars in India and Toyota’s small car model Liva would definitely live up to the expectations of Indian families.

The small car which is going to be designed using the Toyota Etios platform is not very expensive and is expected to be a rage among Indian families. Before entering other markets, Toyota wishes to launch Etios Liva in India due to the huge demand for small cars in this market. In December 2010, when Etios Sedan made its debut, it was a huge success and has sold over a good twenty thousand units till date. This has really set Toyota thinking and the giant car maker believes that Liva would take it to the top of the car manufacturers list in India.
The managing director of Toyota Kirloskar Motor (TKM) – a joint venture between Toyota Motors, Japan and Kirloskar, India- has stated that the car markets of Japan and United States are saturated and they would now like to focus their attention on China, India, Russia and Brazil. In the year 2011, TKM expects its car sales of Etios and Liva to reach a good 140,000 units. In the year 2012, TKM expects the sales of small cars to reach 210,000 units. This definitely is great news for the giant car maker.
It is interesting to note that the market share of Toyota stands at a good 3.3 percent. By the year 2015, Toyota expects its car sales to reach 350,000 car units. Industry experts have predicted that with Liva and Etios being developed and designed on the same platform, Toyota would be able to save a good fifteen percent of the production costs on each car. Read the rest of this entry »



