The Japanese Car Maker, Nissan Motor Co., Ltd., has recently started reorganizing its domestic sales model. Nissan reduced its domestic car models from 34 to around 30 models at present which are sold through all the sales channels of the domestic automaker. NISSAN combined the sales divisions called ‘Blue Stage’ and ‘Red Stage’, in April last year into a single sales channel. This new strategy is aimed to the improve Nissan’s sale efficiency in Japanese car Market.
Nissan also plans to move some of its manufacturing operations from North America to Japan as part of its efforts to improve profitability. Nissan sold 40,000 Quest Minivans and 15,000 of the Infiniti QX56 SUV in North America in 2005. Nissan believes that it would be able to cut costs by producing them in Japan for export because domestic plants can switch between models and build them more quickly as the sales volume for these vehicles is not high.
Nissan also started of sales of its all-new mini car ‘Otti‘, in Japan nationwide from this month. The new Otti has an innovative design marked by its simple boxy style that lend the car an distinctive appeal, combined with a modern and roomy cabin. Nissan plans to sell about 2600 Ottis per month – with a price tag of between 1 to 1.5 million yen.
Technorati Tags: Nissan Motor, NISSAN, Japanese car, Otti